It’s crucial for salon owners to pay close attention to all aspects of their business. You need to recognise some necessary marketing strategies to make your salon customers happy to keep them coming back for more of your wonderful services.
Nevertheless, trying to figure out what you need to do to retain your clients can be quite frustrating. Also, finding new salon clients is relatively more challenging than retaining current ones. But often, it’s those little changes that can have a massive impact on how your clients will perceive the quality of your services.
But with a little help, you’ll be able to operate a successful salon business in no time. So with that in mind, here are some valuable tips that can retain your customers and keep them happy as well.
Clients tend to form an opinion the moment they enter a business. For this reason, the first impression always counts. So once they walk in your salon, make eye contact, welcome them warmly, and ask their name. If they have an appointment, ensure that everything is all set up and avoid making them wait.
Additionally, customers will judge the overall appearance of your salon from the get-go. For this reason, it’s important to keep workstations clutter-free and neat all the time to make an amasing first impression.
Going the extra mile to make your clients feel comfortable and welcome can do wonders for your business. It can be as simple as offering them bottled water or a glass of juice or putting some goodies and snacks out.
You may also consider offering them a quick and relaxing massage while they wait. Also, make sure the music playing in the background is not too loud. Creating an inviting and relaxing environment will show your salon customers that you care enough to make their experience a delightful one.
Develop a loyalty scheme where your loyal customers can sign up and earn points for every service or product they purchase. You can give them discounts or provide them with free treatments when they reach a certain number of services.
Loyalty programs are a great way to give your regular clients incentives so that they can save money. It’s also an effective and quick way of attracting your clients to book more treatments and services with you. Likewise, it’s a simple technique that will make people want to visit your salon regularly.
But ensure your customers understand how it works by explaining your terms and conditions to them. Also, make sure your salon staff updates client details after each of their treatments so that you don’t miss any due discounts.
Offering discounts on the next treatment of your new clients will encourage them to make another appointment. This is another simple yet powerful way that may persuade them to book for a second treatment. Who doesn’t love receiving a great deal, right?
No matter how beautiful your salon and its business model looks, it’ll go to waste if you’re not delivering top-notch services that your clients expect. So make sure that the entire team provides high-quality service consistently so that your treatments do not vary with each stylist. The last thing you want is to see your customers go to your competitor because one of your staff is unavailable.
If a current or potential client inquires about a service or product, either through text, email, or social media, reply within 24 hours. Don’t make them wait any longer than that. And if you can, replay within an hour. Acknowledge it by replying and letting them know that you’ll respond to their questions as soon as you. This is far more effective than making them wait for several hours for a detailed, long email.
One of the biggest reasons people go to salons is to unwind and relax. Hence, those small personal touches can add to their overall experience. Get to know your customers. Find out if they like a drink while having treatment, what their favourite magazines are, and so on. Individually knowing your customers allows you to provide them with an experience that goes beyond their expectations.
Once a customer enters your business, give them your undivided attention, even if they’re not a regular client. It’s vital for you and your stylists to know the interests and lifestyles of your clients. This will give you an idea of what sort of treatments they may have interest in.
Additionally, try to remember little details that your customers may have mentioned on their last appointment, like a family gathering or holiday. Doing so will make your client feel like you value them enough to listen, which will also make them relax more. Nevertheless, avoid getting overboard and stepping over the line.
Furthermore, there are customers that may want guidance and advice, so be ready and willing to offer it. Once you are able to build a relationship with your salon clients, they’ll start to trust you. As a result, it’ll be difficult for them to go to a different stylist since you already know what works best for them.
The journey of your clients is essential. And staying in touch with them is a fantastic way to create a loyal and lasting relationship with your clients. A simple thank you for their visit and reminding them about their upcoming appointment through text or email can make a world of difference.
You can even go the extra mile during their birthday by sending out a greeting card. Maybe, you can even offer a special discount on their special day. Communicating with your customers and making them feel a little special will make it easier for them to say yes when you offer to book them in.