• Apprentice Starter Pack


    The Ultimate Apprentice Starter Pack to help you hire, manage and coach your dream apprentice salon team member!

    Do any of these sound familiar?

    Are you struggling to find the right apprentice for your business and not sure where to even start in your search? Or have you found your apprentice hairdresser but not sure how to get the most out of them in your team?

    Your busy working in your business, in the salon, serving clients and bringing in the revenue. It’s hard to find the time for strategy and working ON the business when you’re always in it.

    You know you need to spend the time to create some resources for your team in order to keep them accountable and make sure they are always developing but you don’t have the time!

    You love the idea of having your dream team in your dream salon! The idea of having a salon that runs like clockwork plus time and financial freedom excites you!

    What if you could...

    Get access to the ultimate starter pack for salon owners to hire, recruit and manage a DREAM Hairdresser Apprentice that is motivated, skilled and can work autonomously on tasks in your salon?



    The ULTIMATE Apprentice Starter Pack containing everything you need to know to hire, manage and mentor an Apprentice Hairdresser!

    Here's what you'll get

    which will help you to

    recruit with ease

    Learn the exact process to scouting and recruiting the best quality candidate for your salon apprentice employee!

    manage with ease

    Learn the step by step process in how to manage your salon apprentice and keep them self-motivated and accountable to developing their skills.

    mentor with ease

    Learn how to mentor and develop your employee to be your dream salon apprentice and a highly valuable member of your team!

    looking for help with your apprentice?

    Get instant access to the Ultimate Apprentice Starter Pack containing everything you need
    to get started! Includes step-by-step advice, worksheets and more!

    This is for you if...

    This is not for you if...

    5-star reviews

    “So many amazing tips! and  so many little things that I just forgot how important they are. I am so inspired!”

    “Hayley is straight to the point and tells salon owners exactly what they need to hear. This industry is struggling and her advice will elevate the industry.”

    “Hayley is such a gem for our industry. She knows how to get to the nitty gritty but in a  kind and fun way. Her knowledge is endless. I highly recommend her.

    Hey, I'm hayley kidson. founder of minogue education & salon business owner.

    I help salon owners to introduce systems & strategies to sky rocket productivity and profitability in their salons.

    Minogue Education was founded with one clear vision  in mind – to elevate the industry one salon at a time. 

    My mission is to support salon owners in reaching their highest potential and creating a salon they LOVE that runs like clockwork and gives time and financial freedom.

    I’m the owner of multiple salons across QLD and NSW and key educator for Wella. I know what it takes to run a successful salon with a dream team of hairdressers who run the salons like clockwork and deliver a seamless experience for our clients.

    Want to learn more on how to do the same? Get started now with the Apprentice Starter Pack.


    Get your hands on the Ultimate Apprentice Starter Pack and take the guess work out of
    hiring, managing and developing your dream employee.

    5-star reviews

    “Hayley is a fantastic educator who is real about what happens in salon. Very relatable and a great selection of resources to polish your current methods.”

    “Loved learning from Hayley. I will be able to go back to my salon and utilise all aspects of what I have learnt from her teachings and apply them to my business.”
    – LISA P, REDS

    TODAY ONLY, SAVE 50% on the
    ultimate apprentice starter pack

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  • How To Retain And Make Your Salon Customers Happy

    It’s crucial for salon owners to pay close attention to all aspects of their business. You need to recognise some necessary marketing strategies to make your salon customers happy to keep them coming back for more of your wonderful services. 

    Nevertheless, trying to figure out what you need to do to retain your clients can be quite frustrating. Also, finding new salon clients is relatively more challenging than retaining current ones. But often, it’s those little changes that can have a massive impact on how your clients will perceive the quality of your services. 

    But with a little help, you’ll be able to operate a successful salon business in no time. So with that in mind, here are some valuable tips that can retain your customers and keep them happy as well.

    First Impression Lasts

    Clients tend to form an opinion the moment they enter a business. For this reason, the first impression always counts. So once they walk in your salon, make eye contact, welcome them warmly, and ask their name. If they have an appointment, ensure that everything is all set up and avoid making them wait.

    Additionally, customers will judge the overall appearance of your salon from the get-go. For this reason, it’s important to keep workstations clutter-free and neat all the time to make an amasing first impression.

    Create An Inviting Ambiance

    Going the extra mile to make your clients feel comfortable and welcome can do wonders for your business. It can be as simple as offering them bottled water or a glass of juice or putting some goodies and snacks out.

    You may also consider offering them a quick and relaxing massage while they wait. Also, make sure the music playing in the background is not too loud. Creating an inviting and relaxing environment will show your salon customers that you care enough to make their experience a delightful one.

    Create A Loyalty Program For Your Loyal Clients

    Develop a loyalty scheme where your loyal customers can sign up and earn points for every service or product they purchase. You can give them discounts or provide them with free treatments when they reach a certain number of services. 

    Loyalty programs are a great way to give your regular clients incentives so that they can save money. It’s also an effective and quick way of attracting your clients to book more treatments and services with you. Likewise, it’s a simple technique that will make people want to visit your salon regularly. 

    But ensure your customers understand how it works by explaining your terms and conditions to them. Also, make sure your salon staff updates client details after each of their treatments so that you don’t miss any due discounts. 

    Give Your New Clients With Rewards

    Offering discounts on the next treatment of your new clients will encourage them to make another appointment. This is another simple yet powerful way that may persuade them to book for a second treatment. Who doesn’t love receiving a great deal, right?

    Be Consistent With Your Services

    No matter how beautiful your salon and its business model looks, it’ll go to waste if you’re not delivering top-notch services that your clients expect. So make sure that the entire team provides high-quality service consistently so that your treatments do not vary with each stylist. The last thing you want is to see your customers go to your competitor because one of your staff is unavailable.

    Reply To Inquiries And Emails Promptly

    If a current or potential client inquires about a service or product, either through text, email, or social media, reply within 24 hours. Don’t make them wait any longer than that. And if you can, replay within an hour. Acknowledge it by replying and letting them know that you’ll respond to their questions as soon as you. This is far more effective than making them wait for several hours for a detailed, long email. 

    Make Their Experience Personal

    One of the biggest reasons people go to salons is to unwind and relax. Hence, those small personal touches can add to their overall experience. Get to know your customers. Find out if they like a drink while having treatment, what their favourite magazines are, and so on. Individually knowing your customers allows you to provide them with an experience that goes beyond their expectations.

    Listen To What Your Clients Have To Say

    Once a customer enters your business, give them your undivided attention, even if they’re not a regular client. It’s vital for you and your stylists to know the interests and lifestyles of your clients. This will give you an idea of what sort of treatments they may have interest in. 

    Additionally, try to remember little details that your customers may have mentioned on their last appointment, like a family gathering or holiday. Doing so will make your client feel like you value them enough to listen, which will also make them relax more. Nevertheless, avoid getting overboard and stepping over the line. 

     Furthermore, there are customers that may want guidance and advice, so be ready and willing to offer it. Once you are able to build a relationship with your salon clients, they’ll start to trust you. As a result, it’ll be difficult for them to go to a different stylist since you already know what works best for them.

    Do Not Forget Stay In Touch

    The journey of your clients is essential. And staying in touch with them is a fantastic way to create a loyal and lasting relationship with your clients. A simple thank you for their visit and reminding them about their upcoming appointment through text or email can make a world of difference. 

    You can even go the extra mile during their birthday by sending out a greeting card. Maybe, you can even offer a special discount on their special day. Communicating with your customers and making them feel a little special will make it easier for them to say yes when you offer to book them in.

  • How To Effectively Grow Your Salon With Social Media

    Growing any type of business is challenging. This is especially true in the highly competitive beauty industry. Hence, it is vital to get out there and be visible as much as you can. No doubt, providing excellent services retain clients for years to come. A happy customer will recommend your salon to their family, friends, and colleagues. 

    However, in today’s digital world, you can’t simply rely on word of mouth to help your business survive. It also needs to have a strong online presence. Social media is one of the most powerful tools you can use to level up your marketing game. It’s not only an affordable way to promote your salon business, but it can also help you develop a long-lasting relationship with your clients. 

    How Can My Salon Business Benefit From Social Media?

    Every year, more and more people are using social media for their needs. That’s why companies must know how they can use and connect with their customers with Instagram, Facebook, Pinterest, and other social media platforms. 

    So how can your salon business benefit from it?

    • Social media is an easy way to engage and connect with your clients. 
    • It helps you reach a wider audience. This can lead to attracting potential customers outside the proximity of your physical shop. 
    • You can use it to provide them with information and content relevant to them. 
    • Likewise, it’s a valuable tool to raise more awareness about your brand and services. 
    • You can also utilise its power to build brand loyalty by showing your clients what makes it different and unique. 

    The Importance Of Posting Engaging And Valuable Content

    Salon customers want everything there is to know about your products, services, and stylists. And an excellent way to provide them all these valuable pieces of information is through the social media channels of your business. 

    What you can do is to regularly create posts describing the products you’re using and the services they can book. Doing this allows your current and potential clients to recognise the quality of your products and how they can get the most out of them. You can also post weekly tips on how to achieve a certain look or what styles are trending right now. 

    Likewise, you can utilise your social media platforms to inform your clients about ongoing or upcoming specials and promotions your salon is offering. Your current clientele will most likely take advantage of these deals and make an appointment. Also, it’s a great way to attract new ones. 

    Tips On How To Market Your Salon On Facebook 

    Almost everyone across the world is on Facebook. Hence, it’s the perfect social media platform where you can communicate with your target demographic. You can use it to let them know about your products and services. Likewise, you can post photos of satisfied customers with their feedback. Plus, you can promote your brand further and raise awareness by running monthly giveaways on it.

    Here are things to keep in mind when marketing your salon company on Facebook:

    • Write posts that are useful, relevant, and valuable. Make sure the posts are engaging and will encourage your customers to give their opinion.
    • Post plenty of high-quality and creative photos. The best way to take advantage of the marketing prowess of Facebook is through visuals. Posting and showcasing the work you’re most proud of with images instead of plain text is more appealing. It can be anything, from unique and fun nail art to stunning bridal hairstyles. This, in turn, can attract new clientele to your doors. It’ll also bring in new referrals since your current clients can share these photos on their timeline.
    • Your salon’s Facebook page is an extension of your official website. It’s vital that whenever someone visits your FB page, they’ll be able to find everything they’re looking for. The platform features many useful tabs which you can use to show your services, reviews, and even locations.
    • Catch the attention of your customers with giveaways and contests. Who doesn’t love freebies? It can be a 10% discount on beauty packages on Valentine’s day or a $30 gift card. Whatever it is, it’ll get people’s attention. You can simply ask them to share the post on their timeline and tag their friends to win. Often, customers even tag people on their friends list in the comment section. 
    • Target your Facebook Ads. Targeting is a great way to use the full ability of Facebook Ads. You may want to consider targeting those near the location of your salon, or people who FB pages related to the beauty industry. Doing so will ensure that your ads will show up on the newsfeed of the right people.

    How Your Salon Can Take Advantage Of Instagram

    Instagram has hundreds of millions of users, making it one of the cores of social media. The main focus of the platform is visuals, and pictures are a fantastic way to market your business online. However, make sure that the photos you’ll use are of high-quality, entertaining, quirky, and creative. Also, they should show a wide range of your work and follow the theme of your brand.

    With that in mind, here’s how you can use Instagram to your salon’s advantage:

    • Be strategic when writing your bio. Unlike other social media channels, Insta is more casual. It means you have to avoid writing a boring and dull bio, as well as using business jargon. Instead, lean towards a more lighthearted tone that will appeal to your target customers. You can even use vertical spacing, hashtags, emojis on your bio to make it stand out from your competitors.
    • Make your feed cohesive. Creating a cohesive feed will help strengthen your brand on IG. Ideally, you want the color scheme of your pictures to be similar. You may also want to consider using the same editing process and filter on all of your posts. Again, it’s vital to keep your audience in mind what kind of pictures will appeal to them the most.
    • Show how talented your stylist is with before and after photos. In the world of social media, words are not enough to show client feedback. You can grab user attention more by posting how you were able to transform your customers.
    • Follow trends. If you want to drive more users to your IG profile, utilise hashtags that are trending. It’ll also help more potential clients find out about your business while showcasing its services or products.
    • Take advantage of geography. Another way to use hashtags strategically is by pointing out your salon’s location. This way, people who are searching for a salon nearby may likely stumble upon the photo you posted. For example, if your salon is within Melbourne, include #Melbourne and #Victoria on your post. Customers looking to get their hair done will be able to locate your salon quickly and easily.
    • Offer discounts. Offering exclusive discounts can help keep the existing followers of your salon business and gain new ones. Simply design a graphic showing a discount code and your discount percentage using apps. Then, create a creative and catchy caption on how they can utilise the code. You can ask them to repost your post using the hashtags provided and tagging as many IG friends as they can.

    Growing Your Salon On Twitter

    Twitter is quite limited in terms of how long you can post. Nonetheless, if you know how it works and understands how to utilise it for marketing, it can help drive a lot of traffic to your business. 

    It’s perfect for providing people with information about your salon, build your brand, and generate income. Likewise, it’s ideal for holding contests and sharing interesting articles from your blog. So follow these easy tips if you want to make sure you’re Tweeting efficiently to your followers:

    • Make your profile effective. Twitter allows you to customise your account’s profile background, which is a chance for you to add further information about your salon aside from the 160-description option. Remember that the description of your profile should an effective yet brief summary of your company. Additionally, it’s a good idea to include a link to your site and keywords relevant to the Twitter world.
    • Follow influencers on the beauty industry. Follow and connect with as many top people in the business. Chances are, they may also follow you back, which, in turn, can help build your following.
    • Be human and engaging. Don’t be that boring profile where you only tweet about your business. What you want is to get personal and give your followers a little peek of your life. However, avoid being too personal. Instead, try to write about various things to catch their attention. Twitter is the easiest and quickest platform to connect with your clients. And your salon can massively benefit when you boost your activity and engagement around your company.
    • Set your profile to public. One of the biggest mistakes often made by business owners is not making their profile public. As a salon company, you need to understand that, you’re tweeting and posting information, media, and content for your customers. So you’ll limit your salon’s exposure if you set its profile to private.
    • Do not forget about your visuals. Again, visuals can attract clients more than anything. Utilise rich media when posting images of your products and services. That way, you’ll increase the audience appeal of your salon and stand out in the Twitter feed, which is fast-moving.


    By following these simple social media marketing tips for your salon, you will not only retain current clients but increase your chances of getting new ones. Moreover, you’ll gain brand loyalty and provide your followers with good user experience.